On every project around the world, we endeavour to act as a force for good, doing the right thing, setting new standards and caring for those we employ as part of our overall vision and purpose. For our customers, we seek to provide total transparency and visibility of data to ensure they can see we are performing in line with our contractual commitments.


Pure drives rigorous global safety standards wherever we operate. Our Global Safety Officer and Chief Vigilance Officer are in place to drive a common safety culture internally and with everyone we work with.

Every project we start has a Pure safety manager allocated to the project in order to drive behaviour and process. Their only task is to implement best practices and create a positive environment for safety, overcoming both the cultural and human challenges which can arise between contractors in different locations around the world.


We are in the vanguard of sustainability in the data centre industry. The Pure team’s deep expertise and long experience allow us to maximise sustainable impact through each phase of design, construction and lifetime operation. This includes industry leading levels of energy performance, waste management and the use of sustainable materials and construction practices. But we are also humble and realistic. Positive climate and nature impact is a priority, working with our customers to find both major and incremental improvements, ensuring the same high standards worldwide.


The safety and well-being of our team is a global priority. We want Pure to be a great place to work, where people can feel safe expressing their culture, concerns and identity without fear of discrimination. We have an absolute commitment to extending our diversity, actively pursuing ways to encourage diverse candidates to apply for roles by offering opportunities through targeted channels that let us reach those who otherwise might not consider joining our industry.

For all of our team members, we seek to deliver the highest standards of safety and worker welfare, creating an environment, where everyone has the tools and training they need to do their job, feels welcome and free to be their best, wherever we work in the world. Moreover, we have built the practical systems, structures and flexible policies to enable that environment and to deliver consistently on that commitment.


Alongside strong corporate governance controls and enforcement, we have a strong ‘speak up’ culture that is driven from board level and is a consistent frontline priority. We provide an environment for individuals to speak up either to management or an independent third party if they feel that something is wrong. We believe in transparent reporting at all times, and our highest priority is to honour our commitments to all those we deal with. Our focus is on building long term client partnerships with global customers and we are willing to invest to help grow those relationships, operating to the highest standards of ethics and probity across all our markets. If we make a mistake, we will own up to it and apply all of our resources to put it right, without recrimination to the person who caused it. It is only through transparency and learning that we can be the best in our industry.

Transparent, Sustainable, Passionate