Clive Atkinson

Clive is a Chartered Accountant with extensive experience of supporting growing companies including new ventures at Virgin, a BMW start-up in France and as co-founder of a PE backed healthcare start-up in the UAE.

Clive’s earlier career included experience in audit with KPMG in London and Paris, PwC in Corporate Finance and as Head of Internal Audit for BMW Financial Services.  Clive then became Head of Internal Audit and then Divisional Finance Director for Brakes Foodservice and post sale, joined Virgin Management as COO which included overall responsibility for the Virgin Group accounts.  Clive then became CFO of FairFX, an AIM listed business.

Clive now leads Pure’s group finance organisation including accounting, financial planning and analysis, finance transformation, treasury, tax and internal audit.