Martin is the founder and Chief Executive of Pure and brings over 30-years mission critical experience to the role. Martin formed Pure to deliver ‘best-in-class’ sustainable engineering and operating processes to underserved markets across the globe. Thanks to the incredibly diverse talent that Pure has attracted that vision is now a reality, and Pure has offices in Asia, Europe, the Middle East and North America, all focussed on providing a truly personalised ‘design, build and operate’ service to hyperscale clients.
Martin is passionate about availability in operation, a goal built on his experience in founding Infinity ‘Survivable Data Centres’ to deliver truly non-stop data centres for the most demanding governmental and financial services clients. At Infinity, Martin achieved availability and sustainability landmarks including the first-tier IV certified facility in Europe (only the 6th in the world at the time), winning multiple awards and accolades for energy efficiency and design, both from industry and customers. The data centres Martin developed now form flagship properties for Virtus and Zenium in London and Slough.
This vision of being at the forefront of operational practice has attracted leaders with aviation, military and nuclear operational experience to deliver Pure’s 24Forever™ operational process and control standards. Together with this team, Martin strives to design out the risk from human factors in operation, and improve resilience and availability for clients. Consequently, Pure has made simplifying operations one of its key drivers within its internal basis of design.
Martin is a passionate innovator and in 2012 he established Here East to transform the London 2012 Olympic Press and Broadcast Centre into a major innovation hub. Today Here East is home to a vibrant community of over 3,800 innovators, visionaries, and educators, working collaboratively to change the way we live and work. Today Martin’s innovation is focussed on safety, sustainability and diversity, areas in which the group seeks to demonstrate leadership on a daily basis.
Martin is a Member of the IMasons Advisory Council and in 2020 was awarded the IM100 Award for outstanding contributions to the data centre industry