Privacy 2017-10-05T13:49:01+00:00

Privacy & Cookie Policy

This privacy policy sets out how Pure Data Centres Group Ltd and its subsidiaries and affiliates (‘Pure’) uses and protects any information that you give the company when you use this website, as well as our policy relating to the use of cookies and web beacons.

Pure is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Pure may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. If the policy is changed so that your personal information will be handled in a materially different way, we will announce this in a notice on this website’s home page. This policy is effective from 1st January 2017.

What we collect

The personal information about you which we may collect and use is as follows:

  • Name;
  • Date of birth;
  • Postal address;
  • E-mail address;
  • Telephone number; and
  • any other information collected or used which could identify an individual user

We do not collect or use any personal information relating to non-clients who may visit this website.

How we collect information

You may provide personal information to us directly when filling in forms or contacting Pure about our services. We may also collect information as you use the website, though this information is generally technical in nature.

Where we combine personal information about you with non-personal information that, in isolation, could not identify an individual (such as the browser which was used or the website pages which were accessed), the combined information is treated by Pure as personal information.

What we do with the information we collect

When we do collect personal information, it is generally to allow us to deliver the services being requested. We may also use the information to better understand client needs and to improve the services we deliver over time. Pure does not share this information with any third party organisation.

The personal information which we collect is generally processed and stored in the UK, but it may be transferred to another country where Pure operates, and processed or stored there. Other countries may impose privacy obligations on Pure which amount to a different level of protection of personal information. When you sign up to our services, you consent to your personal information being handled by us in this way.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


Pure uses cookies and similar tools across this website to improve its performance and enhance your user experience. This policy explains how we do that.

What are cookies?

Cookies are small text files which a website may put on your computer or mobile device when you first visit a site or page. The cookie will help the website, or another website, to recognise your device the next time you visit. Web beacons or other similar files can also do the same thing. We use the term “cookies” in this policy to refer to all files that collect information in this way.

There are many functions cookies serve. For example, they can help us to remember your preferences and analyse how well our website is performing.

Certain cookies relating to client services necessarily contain personal information. However, most cookies don’t collect information that identifies you, and will instead collect more general information such as how users arrive at and use our websites, or a user’s general location.

Generally, our cookies perform up to three different functions:

1. Essential cookies

Some cookies are essential for the operation of our website. For example, some cookies allow us to identify registered clients and allow them to enter the secure client areas where relevant. If a client opts to disable these cookies, they will not be able to access all of the services the website may offer them.

2. Performance Cookies

We utilise other cookies to analyse how our visitors use our websites and to monitor website performance. This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies

to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages.

3. Functionality Cookies

We use functionality cookies to allow us to remember your preferences and to enable the delivery of specific services. For example, cookies help you access the client only areas.

Does anyone else use cookies on the Pure website?

We do not allow advertisers or other third parties to place cookies via the RCO website. The only exception is that like many companies, we may use Google Analytics to help us monitor our website traffic and improve its performance over time so that we can improve the services it provides and its relevance for visitors.

Can a website user block cookies?

As we’ve explained above, cookies help you to get the most out of our websites. By continuing to access our site, you are consenting to our use of cookies.

However, if you do wish to disable our cookies then please follow the instructions for your browser at Please remember that if you do choose to disable cookies, you may find that certain sections of our website do not work properly.

Do we track whether users open our emails?

Our emails, including any regular electronic publications we may communicate, may contain a single, campaign-unique “web beacon pixel” to tell

us whether our emails are opened and verify any clicks through to links within the email. We may use this information for determining which of our emails are more interesting to users in order to improve the content of electronic publications and other emails over time. The pixel will be deleted when you delete the email.

Contact information

Any queries relating to this policy can be directed to